The Swiss company LauraStar invented the system of professional ironing for private use in 1986. Since then, 1.5 million users in over 40 countries worldwide have enjoyed quality ironing on a daily basis.

LauraStar-LogoTwo decades later, LauraStar has become the benchmark for innovative, high-quality ironing systems. Every day, the LauraStar engineers, designers and all employees work towards improving products and services so that they live up to the promise of making life easier for you in your everyday tasks, thus leaving you more time to spend with your family and friends or for your leisure pursuits.

This is achieved through LauraStar's research laboratories specialising in ironing and their capable customer service experts who can offer extensive, personalised advice. Lastly, LauraStar develop products that meet your actual needs and come equipped with international technological innovations, backed by the Swiss-made quality guarantee and the ISO 9001 accreditation.


Company Facts

Origin :
Swiss company founded in1980

Activities :
Producer and distributor of top range ironing products.

Number of employees :

Turnover :
€ 52 mil

Headquarters :
Châtel-St-Denis, Switzerland

Branches :
Switzerland, Germany, France, Belgium, Holland

Export :
70% of turnover from exports, 53 % in Europe
Exports to more than 30 countries
More than 1.8 million products sold worldwide

Highlights :
1986 - Invention of integrated ironing system for domestic use
1996 - Invention of ironing board with built-in vacuum/blower
2005 - Invention of automatic ironing
2008 - Launch of CLiiCK and LiiGHT technologies


1980 :
Foundation of LAURASTAR, then called Divelit, with its main activity linked to fashion.

World launch of new integrated ironing system inspired by professional systems, suitable for domestic use: the LAURASTAR Premium. Birth of the LAURASTAR brand.

Opening of a branch in Germany, later to become a subsidiary in 1994.

Opening in Lugano – Bioggio (Switzerland) of the production center for LAURASTAR irons and acquisition of technical patents.

Relocation to Châtel-Saint-Denis, Switzerland.
Opening of a branch in France.

New revolution in the field of ironing with the arrival of LAURASTAR Magic ; this was the first system in the world to have an ironing board with built-in vacuum and blower.

Opening of a branch in Belgium.

Opening of a subsidiary in Holland.

Extension of the range to generators with the launch of the LAURASTAR Steamax. This design of steam generator, created by a well-known design workshop, received three awards (International Forum Design, Chicago Good Design and Swiss Design Prize).

1 millionth LAURASTAR sold worldwide.

Launch of LAURASTAR Steamup : the first fast heating steam generator in the LAURASTAR range to provide an extra powerful, constant supply of steam. Awarded two prizes for its design (Reddot and International Forum Design).

Launch of LAURASTAR Magic Evolution built-in system incorporating the latest LAURASTAR technological advances.Introducies for the first time for household users the latest innovation from professional systems: adjustable vacuum/blower.

Opening of a branch in the UK.

Launch of Magic Evolution II the advanced version of Magic Evolution featuring a new multi-directional soleplate.

Launch of Aqua the new water filter specifically designed for ironing systems.

New brand identity.

New product design, premium positioning, reflecting the LAURASTAR image.

Launch of seven new products in two ranges, replacing all existing products.

Three technological innovations, which are world firsts: automatic blower, automatic steam, and intuitive system for folding the ironing board with featured on the flagship products MAGIC i-S5 and STEAMUP i-G5.

Why are LAURASTAR products so unique?

High pressure steam
All LAURASTAR products have pressurised steam. This steam is diffused continuously with a pressure of 3.5 bar and its micro-fine texture does not dampen the material. This procedure guarantees excellent quality of ironing from beginning to end.

As it is heated twice, there is double the amount of extra strong steam coming out of the iron to penetrate deeply into fibres and eliminate instantly the most stubborn creases. This makes ironing incredibly quick and easy. Laundry rejuvenated in this way retains its perfect finish for a very long time.

Integrated ventilation
With a 16 VA ventilation system, LAURASTAR ironing boards have an integrated vacuum and blower system forpreventing creases and eliminating seam marks. It is controlled automatically on the MAGIC i-S5.

This unique process meets the demand for perfection and quality of the most meticulous users.

Almond-shaped soleplate
The rounded shape of the soleplate on the iron makes it possible to iron in any direction without creasing.

Any material, any garment
An additional SOFTPRESSING soleplate is supplied with all products.

This plate protects and reduces the iron surface temperature for ironing delicate materials (silk, angora, velvet, garments with appliques).

It prevents dark garments from becoming shiny and transfers from sticking to the iron.

In short…
  • Fast heating
  • Automatic vacuum/blower
  • Glides on a cushion of steam
  • Ergonomic iron and handle
  • Multi-directional soleplate
  • Contemporary design
  • Single control for all functions
  • Exclusive rinsing system
  • Automatic steam
  • Integrated filter
  • Intuitive opening/closing of ironing board
  • Integrated wheels

LauraStar History - Know Who You're Buying From